Core Values
At Fluid HR, our values are at the heart of everything we do. We believe HR can and should be practical, people-focused, and a force for good in your business.
Keep It Simple
HR doesn't have to be complicated. We cut through the jargon and give you clear, practical advice that works for your business.
People First, Always
We believe business is people, and we put them at the forefront of everything we do. We help you build a positive, productive working environment where your employees can thrive.
Flexibility is Key
No two businesses are alike, so we can offer ready-to-go solutions, we prefer not to. Our HR support is customised, adaptable, and designed to work with you, not the other way around.
Empower, Don't Block
HR must never be a roadblock to operating a fantastic business. We provide you confidence and clarity, allowing you to concentrate on growth, not bureaucracy.
Real World Solutions
We don't tick boxes—we deliver HR that works in the real world, compliance balanced with commercial sensitivity.
Your Success is Our Success
We're not a service—we're a partner. We celebrate your triumphs, navigate you through challenges, and are always in your corner when you need us.
Meet the team
Sarah Cooper
Founder, HR Consultant, Coach & Mentor
I’m Sarah Cooper, an HR strategist, employee relations and change expert, and people-first consultant with nearly 30 years of experience helping businesses create high-performing, engaged workplaces. From start-ups finding their feet to large organisations navigating change, I bring a practical, commercial, and people-centred approach to HR. Whether it’s building HR strategy, managing complex employee relations, or coaching leaders, I work as a true business partner, ensuring HR isn’t a blocker but an enabler of great business. I believe HR should be simple, human, and effective. That’s why I focus on real-world solutions, giving businesses the clarity, confidence, and compliance they need to get the best from their people. When I’m not helping businesses thrive, you’ll find me spending time with family and friends or picking up a pencil or paintbrush, embracing my love for creativity. 💡 Want to chat about how I can support your business? Let’s connect
Alfie
Chief Happiness Officer
"Bringing tail wags, big smiles, and a little extra paw-sitivity to every workday!" 🐾😊 Meet Alfie, our Chief Happiness Officer and resident office morale booster! A lovable Cocker Spaniel with an enormous heart and an unstoppable waggy tail, Alfie takes his role very seriously—whether it’s greeting visitors with boundless enthusiasm, offering stress-relief cuddles, or making sure no snack goes unnoticed. With his infectious energy and unwavering loyalty, Alfie reminds us all to take a break, enjoy the little things, and never underestimate the power of a well-timed tail wag. When he’s not busy spreading joy, you’ll find him chasing tennis balls, snoozing in the sun, or perfecting his "just one more treat" face. 🐶 Office Happiness Rating: 100% Wag Approved!
Luna
Office Enforcer
"I don’t do meetings… but I will sit on your laptop and judge your decisions." 😼 Meet Luna, our Officer Enforcer and self-appointed Queen of the Office. A fierce and fabulous tabby with a no-nonsense attitude, Luna takes her role of keeping everyone in check very seriously. She’s got a death stare that could rival any CEO’s and a “take no prisoners” approach to workplace discipline. But don’t be fooled—beneath that tough exterior is a fiercely loyal friend. If Luna decides you’re worthy of her affection, you’ve got a pal for life (and maybe the occasional approving headbutt). Just don’t expect her to fetch your slippers. 🐱 Office Motto: "Respect me, and I might tolerate you."
Our Experience
From start-ups finding their feet to fast-growing scale-ups and global organisations navigating change, we’ve seen it all and solved it all.
Some of our key projects include:
HR Strategy & Business Growth
Developed people strategies aligned to business goals for scaling companies.
Redundancy, Reorganisation, TUPE and Change
Led complex restructures, mergers & acquisitions, and redundancy processes in high-pressure environments.
Employee Relations & Risk Management
Handled high-risk employment law cases, grievances, and disciplinary processes to protect businesses.
Independent Investigations & Hearings
Acting as a trusted, impartial chair, we support businesses and legal professionals by conducting independent investigations, disciplinary hearings, and grievance processes—ensuring fairness, compliance, and risk mitigation.
Leadership Coaching & Development
Empowered founders, senior leaders & line managers with the tools to lead their teams confidently.
Organisational Design & Culture Change
Helped businesses define their culture, scale effectively, and implement high-impact people strategies.
HR Technology & Automation
Introduced HR systems & automation to drive efficiency and support business growth.
At Fluid HR, we know HR isn’t one-size-fits-all. Whether you’re a start-up building from scratch, a scale-up facing growing pains, or an established business needing to modernise, we’re here to help you make people decisions with confidence.
🚀 Let’s chat about how we can support your business.